Built for Brands That Want to Win — Not Just “Be On Walmart”
Walmart Marketplace is no longer a secondary channel — it's where over 255 million shoppers browse weekly, where competition is still beatable, and where smart brands are building category dominance right now.
At Medaltus®, we don't just list your products on Walmart — we operate your Walmart business as a true growth engine, applying our deep platform expertise to every layer: listings, WFS fulfillment, Walmart Connect advertising, and seller health.
We operate as a fully integrated extension of your team — owning execution, optimization, and performance across every Walmart function. Success on Walmart isn't just about listings or ads — it's about how every component works together, and how well you understand the platform's unique mechanics.
WFS (Walmart Fulfillment Services) is the single biggest lever on Walmart — it earns you the "Fulfilled by Walmart" badge, boosts search rank, and converts Walmart+ members at higher rates. We manage your entire logistics operation: enrollment, inbound shipments, inventory planning, and the returns that flow back through Walmart's 4,600 stores.
Walmart's Polaris search algorithm rewards listings differently than Amazon's. We build listings from the ground up for Walmart — optimizing titles, attributes, item taxonomy, and rich media to rank in Walmart's native search and win the Buy Box consistently.
Walmart's ad platform is maturing fast, but CPCs remain well below Amazon's. We build and scale Sponsored Products, Sponsored Brands, and display campaigns built for Walmart's bidding mechanics — not repurposed from Amazon dashboards. Every decision is tied to performance and margin on your Walmart channel.
Walmart's content specifications differ meaningfully from Amazon's. Images, videos, and rich media modules built to Amazon spec routinely fail Walmart's review. We create content built to Walmart's standards from day one — and leverage Walmart's Brand Portal enhanced content (their equivalent of A+ Content) wherever available.
We actively protect your brand presence on Walmart.com — monitoring unauthorized sellers, maintaining Buy Box integrity, enforcing MAP pricing, and using Walmart's Brand Portal tools to control your listings. Consistent brand presentation on Walmart protects both pricing integrity and customer trust.
Walmart's Seller Scorecard tracks order defect rate, cancellation rate, and on-time shipping at thresholds that differ from Amazon. Falling below targets can suppress or delist your listings quickly. We monitor every metric proactively — preventing issues before Walmart's systems flag your account.
Customer experience drives both ranking and repeat purchase on Walmart. We manage buyer communication, escalations, and review responses — and build systems to generate legitimate, policy-compliant reviews that improve conversion and protect your brand reputation on Walmart.com.
We recover revenue that would otherwise be lost. Through ongoing audits and claim management, we identify and resolve discrepancies related to lost, damaged, or mismanaged inventory. This drives incremental profit without additional effort on your side.
We protect your pricing integrity across Walmart.com by monitoring for unauthorized discounting, suppressing unauthorized sellers, and maintaining Buy Box ownership at your target price. This ensures pricing consistency between Walmart and your broader retail and DTC channels.
Our custom reporting dashboard gives brands a centralized view of performance KPIs, trends, opportunities, and actionable insights across channels. Designed for quick visibility and informed decision-making, the dashboard helps partners and make strategic adjustments with confidence.
Instead of isolated services, we manage everything that impacts Walmart performance — because on Walmart, everything is connected.
From catalog structure to WFS inventory flow to Walmart Connect efficiency, our team integrates every lever to drive:
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We don’t optimize in silos — we optimize the system.
Walmart growth is often misunderstood.
It's not just about getting listed — it's about capturing intent at lower ad costs, converting with the WFS badge, and building brand authority before your category gets as crowded as Amazon.
Our approach is rooted in Walmart-specific performance — not Amazon principles applied loosely. We focus on contribution margin over vanity metrics, and ensure your Walmart channel strengthens (not cannibalizes) your broader retail strategy.
We're structured for shared success. We act as your Walmart operator, your platform strategist, your execution team, and your problem solver when Walmart's ever-evolving rules create obstacles.
Walmart's marketplace is dynamic — seller policies, algorithm updates, WFS capacity windows, and scorecard thresholds shift constantly. Continuous monitoring, iteration, and proactive management are essential to staying ahead.
What makes this a true partnership is how we're structured. In many cases, we go beyond management and invest directly in your brand by co-purchasing inventory and co-investing in advertising alongside you. This means:
• We are financially aligned with your Walmart performance
• We are focused on sell-through, not just setup
• We prioritize decisions that drive real revenue and sustainable growth
• We're not just managing your Walmart business — we're invested in its success
Walmart's search algorithm weights item relevance, pricing, WFS status, and in-stock reliability in ways that require a completely different optimization strategy. We rank for Polaris, not Amazon's rules.
The beauty category has the highest review sensitivity. We know how to build legitimately, protect against negative review attacks, and recover rankings after suppression events.
Skincare is a high-repurchase category. We build Subscribe & Save strategies, loyalty flows, and retention campaigns specifically around consumable repurchase cycles - not one-time purchase models.
We understand active ingredients, formulation claims, and how to navigate Walmart's compliance requirements for topicals, serums, and OTC-adjacent products without getting listings suppressed.
Walmart Marketplace operates differently from every other platform, and their beauty and skincare categories have ever changing compliance updates. Agencies that apply their Amazon playbook to Walmart get mediocre results or get delisted. We've built our Walmart practice from the ground up — and these are the things generalists get wrong.
Want to get back to focusing on what they love - developing incredible products.
Can’t justify the costs for agencies without the assurance they will grow your brand.
Are ready to expand to marketplaces but don’t want the operational overhead & training required to do so.
Need reliable and scalable fulfillment with temperature control to protect the quality of your products.
Generate $500K–$20M in forecasted annual revenue within the beauty, skincare, or wellness categories.
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