Built for Brands That Want to Scale — Not Just “Be On Amazon”
Amazon is no longer just a sales channel — it’s where over half of product searches begin and a critical driver of brand discovery, retention, and long-term revenue growth.
At Medaltus®, we don’t just manage your presence — we operate your Amazon business as a true growth engine, aligning strategy, execution, and profitability across every layer of the marketplace.
We operate as a fully integrated extension of your team — owning the execution, optimization, and performance of your Amazon business across every critical function. Amazon performance is not just about ads or listings — it’s about how every component works together.
Inventory is one of the most critical drivers of Amazon performance — and we manage demand forecasting to FBA replenishment and 3PL coordination. Our systems are built to prevent disruption and maximize sell-through.
We build listings that are structured to rank, convert, and scale - from catalog setup to backend optimization and SEO-driven content. We continuously refine based on real data to improve results over time.
We build and scale advertising systems designed to drive efficient, incremental growth — not just spend. From Sponsored Ads strategy to keyword expansion and bid optimization, every decision is tied to performance and margin. Our approach ensures your ad spend works harder as you scale.
Content is where traffic turns into revenue — and we treat it that way. We develop high-converting creative, A+ Content, and storefronts aligned with both brand and marketplace behavior. Ongoing testing and optimization ensure your content improves conversion over time.
We actively protect your brand presence to maintain control and performance on Amazon. From unauthorized seller enforcement to Buy Box stabilization and listing protection, we ensure your brand remains consistent and secure. This safeguards both pricing integrity and customer trust.
We proactively manage account health to prevent issues before they impact performance. From compliance oversight to suppression resolution and case management, we ensure your account remains stable and protected. Our approach minimizes risk and keeps your business running smoothly.
Customer experience directly impacts ranking, retention, and long-term growth. We manage buyer communication, reviews, and issue resolution to protect your brand reputation. Our systems are designed to build trust and support repeat purchase behavior.
We recover revenue that would otherwise be lost. Through ongoing audits and claim management, we identify and resolve Amazon discrepancies related to lost, damaged, or mismanaged inventory. This drives incremental profit without additional effort on your side.
We protect your pricing integrity across the marketplace to support long-term brand value. Through MAP enforcement, seller monitoring, and Buy Box stabilization, we prevent unauthorized discounting. This ensures consistency across Amazon and your broader retail channels.
Instead of focusing on isolated services, we manage everything that impacts performance, because on Amazon, everything is connected.
From catalog structure to advertising efficiency to inventory flow, our team integrates every lever to drive:
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We don’t optimize in silos — we optimize the system.
Amazon growth is often misunderstood.
It’s not just about increasing volume — it’s about driving incremental demand, improving efficiency as you scale, and building long-term brand presence within the marketplace.
Our approach is rooted in performance that actually compounds. We focus on contribution margin over vanity metrics, balance organic and paid efforts to strengthen overall visibility, and ensure Amazon works in alignment with your broader DTC and retail strategy.
The result is a channel that supports total brand growth — not just isolated activity.
We’re structured for shared success. We act as your Amazon operator, your growth strategist, your execution team, and your problem solver when things break (because "they will" or "Amazon never stops evolving").
Amazon is dynamic and often unpredictable — constant monitoring, iteration, and correction are essential to maintaining performance.
What makes this a true partnership is how we’re structured. In many cases, we go beyond management and invest directly in your brand by purchasing inventory and operating the channel alongside you. This means:
• We are financially aligned with your performance
• We are focused on sell-through, not just setup
• We prioritize decisions that drive real revenue and sustainable growth
• We’re not just managing your Amazon business — we’re invested in its success.
Skincare has distinct demand patterns - SPF spikes in spring, retinol peaks in fall, and gifting dynamics take over Q4. We plan inventory and ad budgets around these cycles, not generic eCommerce calendars.
The beauty category has the highest review sensitivity on Amazon. We know how to build legitimately, protect against negative review attacks, and recover rankings after suppression events.
Skincare is a high-repurchase category. We build Subscribe & Save strategies, loyalty flows, and retention campaigns specifically around consumable repurchase cycles - not one-time purchase models.
We understand active ingredients, formulation claims, and how to navigate Amazon's compliance requirements for topicals, serums, and OTC-adjacent products without getting listings suppressed.
Amazon's beauty and wellness categories operate differently from every other category on the platform - different algorithm signals, different review dynamics, different compliance requirements. An agency that doesn't specialize in these categories don't know that. We are specific about who we partner with so that we know exactly how to manage your brand.
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US Amazon is ingreasingly saturated in beauty and wellness. International marketplaces ofer lower competition, growing middle-class demand for premium skincare, and the ability to leverage your existing brand equity at a fraction of the cost of a domestic launch.
The US market is competitive. International Amazon marketplaces, localized DTC storefronts, and emerging social commerce channels represent the next frontier - and we’re alraedy operating there.
Want to get back to focusing on what they love - developing incredible products.
Can’t justify the costs for agencies without the assurance they will grow your brand.
Are ready to expand to marketplaces but don’t want the operational overhead & training required to do so.
Need reliable and scalable fulfillment with temperature control to protect the quality of your products.
Generate $500K–$20M in forecasted annual revenue within the beauty, skincare, or wellness categories.
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