Walmart Marketplace Management

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Walmart Content Creation

Walmart's content specifications differ meaningfully from Amazon's — and brands find that out the hard way when images fail review, videos get rejected, or enhanced content doesn't render. Content built for Amazon doesn't automatically work on Walmart. It has to be built for Walmart from the start.

At Medaltus, we create product page content built to Walmart's standards and optimized for Walmart's shoppers. From listing images and infographics to Brand Portal enhanced content — Walmart's equivalent of A+ Content — we make sure every element of your product page is working to convert the shopper in front of it.

Presentation on Walmart matters more than most brands expect. Shoppers compare quickly, trust signals differently, and the brands that show up with polished, complete content win disproportionate share in a category where most competitors are still running bare-minimum listings.

Build content that passes Walmart's review — the first time
Stand out in a category where most competitors have weak content
Use Walmart's Brand Portal to its full potential
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Walmart Services

Why Content Matters on Walmart

The bar for content quality on Walmart is lower than Amazon — which means the opportunity for brands that invest in it is higher. Most Walmart listings are running with minimal images, incomplete attributes, and no enhanced content. A brand that shows up with professional photography, strong infographics, and a complete Brand Portal enhanced content build stands out immediately in almost any category.

But content on Walmart has to be built correctly, not just attractively. Walmart's review process flags images for spec violations, rejects video formats that work fine on other platforms, and requires attribute data that many brands don't think of as content. Getting it right requires understanding what Walmart's systems are actually checking — not just what looks good on screen.

As Walmart expands its AI-assisted shopping tools, content structure matters even more. Listings that clearly communicate product attributes, benefits, and use cases are better positioned for how Walmart's platform will surface and recommend products as its discovery technology evolves.

Walmart Services

What We Deliver

We approach Walmart content creation as both a design and a compliance function. Every asset we produce has to look professional and pass Walmart's review — because content that fails review doesn't help anyone. We build it right the first time and optimize it continuously for conversion performance.

Brand Shelf and Storefront Design

A well-structured Walmart Brand Shelf creates a destination for your catalog and reinforces brand credibility. We design and build Brand Shelf pages that encourage shoppers to explore your full product range rather than bouncing back to search results.

Video Content

Video performs well on Walmart product pages and is underused in most categories. We produce and format video content built to Walmart's technical requirements — demonstrating product use, communicating benefits, and building purchase confidence at the point of decision.

Walmart Brand Portal Enhanced Content

We build enhanced content through Walmart's Brand Portal — their equivalent of Amazon A+ Content — for brands that qualify. Enhanced content improves conversion, strengthens brand credibility, and differentiates your listing in categories where most competitors haven't deployed it.

Infographics and Product Feature Communication

We design infographics that communicate key product benefits quickly — built for Walmart's shopper, who evaluates and moves on fast. Clear hierarchy, readable at small sizes, and structured around the questions Walmart shoppers actually ask.

Walmart-Compliant Listing Images

We produce primary and secondary images built to Walmart's specification requirements — the right dimensions, file formats, background standards, and content rules to clear review and display correctly across desktop and mobile.

Walmart Services

Our Process

Content creation for Walmart requires a process that accounts for both creative quality and platform compliance. Every project runs through brand alignment, Walmart spec verification, and conversion review before anything goes live — because content that fails review or underperforms doesn't serve the brand.

1.

Brand and Category Review

We start by reviewing your brand guidelines, current product content, competitive category landscape, and Walmart's specific content requirements for your category — so we know exactly what we're building to before production starts.

2.

Content Strategy and Asset Planning

We map out the full content build — primary images, secondary images, infographics, video, enhanced content modules, and Brand Shelf structure — before any production begins. Every asset has a defined purpose tied to conversion performance.

3.

Production and Compliance Review

Our team produces all assets and runs them through Walmart's compliance requirements before delivery — checking dimensions, file specs, content rules, and attribute alignment to make sure nothing fails review.

4.

Brand Review and Refinement

You review all content before it goes live. We refine based on your feedback until the final output reflects your brand accurately and performs to the standards Walmart's platform demands.

5.

Implementation and Performance Monitoring

We manage implementation within Walmart's platform and monitor content performance after launch — tracking conversion impact and updating assets as performance data and platform requirements evolve.

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