Target Plus is Target's marketplace for curated, high-growth brands — and beauty is leading the way, up 87% year over year, faster than any other category on the platform. Shoppers who buy on Target Plus trust it the way they trust Target: curated, in-stock, and backed by a retailer they already shop every week.
At Medaltus®, we're not asking you to wait and hope for an invite — we're already an active Target Plus partner, managing brands live on the platform today. That standing puts our brands first in line as Target continues rolling out new beauty partners, with the technical integration, content, and advertising infrastructure already built and ready to go.
Target Plus doesn't have a self-service seller portal the way Amazon and Walmart do. Every brand connects through an approved technical integration, and every piece of content, advertising, and catalog data runs through that same infrastructure. We already have that infrastructure built. Our team manages every layer so there is no guessing at requirements you can't see until you're already live.
Target Plus runs through approved API Channel Partners that connect product data, pricing, inventory, orders, and reporting. We coordinate that infrastructure for you, turning a complex setup into a clear path from onboarding to launch.
Growth stalls when inventory and marketplace demand aren't connected. We manage forecasting, inventory, allocation, and fulfillment through our own infrastructure so your Target Plus business is built to scale from day one.
Your products compete for visibility alongside Target's wholesale assortment using the same search and browse algorithms. We manage the data, attributes, taxonomy, and catalog health behind your assortment so products are built for discovery from launch.
Getting listed is only the first step — we help put your products in front of more Target guests. We manage Target Product Ads and digital media strategy to increase visibility, drive qualified traffic, and accelerate marketplace growth.
Getting onto Target Plus creates the opportunity; strong merchandising helps you capitalize on it. We build and optimize product content and brand experiences that make your assortment feel at home within the Target shopping experience.
Target Plus gives each SKU one dedicated seller, removing the seller-level competition common on open marketplaces. We use that control to protect pricing and promotional strategies for profitable growth, sell-through, and your broader retail business.
Target Plus connects the customer experience to a complex flow of inventory, orders, shipping, and returns. We handle that operation end-to-end, giving your brand the infrastructure to meet marketplace demand without building it internally.
Target Plus is intentionally curated, making strong execution essential once you're in. We manage the moving pieces behind the channel every day—keeping your catalog, inventory, operations, and marketplace requirements aligned as you grow.
Launching is only the starting point. We connect marketplace performance with inventory and assortment data to identify what's working, where to expand, and what needs to happen next to accelerate Target Plus growth.
Target Plus shouldn't operate as an isolated sales channel.
We connect marketplace strategy with your inventory, fulfillment, content, pricing, and broader retail presence so every part of the business works together.
Our team integrates every lever to drive:
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We don't just get products listed - We build the operation behind them.
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Target Plus was designed differently from an open marketplace.
Target partners with direct brands and authorized resellers to help preserve brand presentation, positioning, and integrity. Its assortment is intentionally curated to increase product visibility without creating the clutter of an endless aisle. And every SKU has one dedicated seller — eliminating SKU-level competition.
For brands, that creates a fundamentally different marketplace environment.
We’re structured for shared success. In many partnerships, Medaltus purchases inventory directly from the brand and operates the marketplace business alongside you. That model is especially well suited to a marketplace built around direct brands and authorized resellers.
Instead of adding another third-party seller to your distribution network, you gain an authorized marketplace partner responsible for representing your products, managing inventory, fulfilling orders, and growing the channel. That means:
• We are financially aligned with your performance
• We are focused on sell-through, not simply getting products live
• We manage inventory with real capital at stake• We prioritize sustainable revenue and contribution margin
• We invest in building the channel alongside you
We're not adding Target Plus to a list of marketplaces we manage. We're building another revenue channel for your brand.
Beauty demand changes throughout the year. We help plan assortment, inventory, promotions, and launches around the actual buying patterns of the category rather than treating every month the same.
Your Target Plus business doesn't exist in isolation. We consider Amazon, DTC, Walmart, TikTok Shop, wholesale, and other retail channels when making suggestions around pricing, promotions, inventory, and positioning.
Target Plus is intentionally curated, making assortment strategy especially important. We evaluate product performance, customer fit, and marketplace opportunity to suggest which products make the strongest Target Plus assortment — and where expansion makes sense over time.
From cosmetic claims and ingredient positioning to product handling requirements, our team understands the nuances that come with managing skincare, beauty, and wellness products.
Beauty isn't simply another category on Target Plus. Target reported 87% growth in Beauty, making it the fastest-growing category among the marketplace priorities highlighted in its partner materials. Our specialization means we understand both the opportunity and the complexities that come with bringing beauty, skincare, hair care, personal care, and wellness products into a major retail marketplace.
Want to get back to focusing on what they love - developing incredible products.
Can’t justify the costs for agencies without the assurance they will grow your brand.
Are ready to expand to marketplaces but don’t want the operational overhead & training required to do so.
Need reliable and scalable fulfillment with temperature control to protect the quality of your products.
Generate $50K–$50M in forecasted annual revenue within the beauty, skincare, or wellness categories.
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