Because Target Plus is curated rather than open, maintaining your position on the platform matters as much as earning it in the first place.

Account health on Target Plus touches everything — order defect rates, fulfillment performance, catalog accuracy, and compliance with marketplace requirements all factor into how your brand is evaluated.

These pieces don't operate independently. A catalog error can affect discoverability, a fulfillment delay can affect account standing, and a pricing inconsistency can affect your broader retail relationships — which is why account management has to be handled holistically, not as a checklist.

Brands that treat account management as a set-it-and-forget-it function are the ones most likely to be caught off guard by a performance issue they could have seen coming.