Target+ Management

Onboarding + Integration
Logistics + Inventory
Product Listings
Advertising
Brand Experience
Promotional Strategy
Order + Fulfillment Management
Account Management
Reporting
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Target+ Advertising

Getting listed on Target Plus is only the first step. To actually grow, your products need to appear in front of more Target guests — and that means advertising built specifically for how shoppers search and browse on Target.com.

At Medaltus, we manage Target Product Ads and Roundel digital media campaigns as part of one connected growth strategy — not a set-it-and-forget-it line item — so every dollar of ad spend is working toward real marketplace growth.

Increase visibility to Target's guest base
Drive qualified traffic to your listings
Make every ad dollar work toward sustainable growth
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eCommerce brand management
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Target+ Services

Why Advertising Matters on Target+

A curated marketplace means less competition for shelf space, but it doesn't mean visibility is automatic. Guests still need a reason to discover your products among Target's broader assortment.

Target Product Ads put your listings in front of shoppers actively searching and browsing on Target.com, while Roundel's digital media network extends that visibility beyond the platform itself.

Running advertising effectively on Target Plus requires the same ongoing management any marketplace advertising does — testing, targeting refinement, and budget discipline — but within a platform and algorithm that behaves differently than Amazon or Walmart.

Brands that treat Target Plus advertising as an afterthought leave real growth on the table in a marketplace most competitors haven't fully figured out yet.

Target+ Services

What We Deliver

At Medaltus, Target Plus advertising is managed as part of your broader growth strategy — not run in isolation from your catalog, content, or inventory position.

Performance Reporting

You receive clear visibility into what your advertising spend is actually driving, tied to real marketplace performance.

Budget & Bid Optimization

We continuously monitor and adjust spend, targeting, and bidding to keep advertising efficient as your business scales.

Digital Media Strategy

We develop and manage campaigns to extend your brand's visibility beyond Target.com.

Target Product Ads Management

We build, manage, and optimize Target Product Ads campaigns to increase visibility and drive qualified traffic to your listings.

Investment Back Into Brand Growth

In many partnerships, we allocate advertising spend as part of a broader strategy tied to our own investment in your inventory — so our incentives are aligned with your sell-through, not just campaign activity.

Target+ Services

Our Process

Our advertising approach combines Target Plus expertise with the ongoing optimization every marketplace advertising strategy requires.

1.

Advertising Assessment

We review your current visibility, competitive position, and marketplace opportunity to identify where advertising can drive the most impact.

2.

Campaign Strategy Development

We build a structured advertising plan across Target Product Ads and Roundel, aligned with how Target guests actually shop.

3.

Campaign Launch

We build and launch campaigns designed to capture qualified traffic and strengthen visibility.

4.

Performance Monitoring

We track traffic, conversion, and spend efficiency to guide ongoing adjustments.

5.

Optimization & Scaling

We refine targeting, bidding, and budget allocation as campaigns generate data.

6.

Transparent Reporting

You receive clear insight into advertising performance and its contribution to marketplace growth.

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Ready to Grow Your Brand?

We’ll reach out shortly to learn more about your brand and discuss how we can support your growth.
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