Enhanced content and video listings convert meaningfully better than standard product pages on Target Plus — the gap between a bare-bones listing and a well-built one shows up directly in conversion rate.
Every brand on Target Plus also gets a dedicated brand experience page. On a curated marketplace, a thin or incomplete brand page reads as a red flag to shoppers who are used to Target's polished merchandising standards.
Ratings and reviews matter just as much — a new listing with no review history has to work harder to earn a guest's trust than one with an established track record.
Because your products sit next to Target's own wholesale assortment, content and brand presentation aren't optional polish — they're part of what makes a listing feel legitimate in this environment.