TikTok Shop Management

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Creator + Affiliate Management

TikTok's affiliate and creator ecosystem is one of the most powerful—and most underutilized—growth levers available to brands on the platform. When the right creators promote your products authentically to audiences that trust them, the commercial impact can be dramatic. But finding the right creators, managing those relationships, and building a program that generates consistent results requires more than a few outreach emails.

At Medaltus, we build and manage TikTok creator and affiliate programs that drive real sales. From identifying and recruiting the right partners to managing campaign coordination and performance tracking, we run the infrastructure behind creator-driven commerce so your brand can scale it without scaling the effort.

Drive product sales through trusted creator voices
Build a scalable affiliate program that grows with your brand
Remove the operational burden of creator management
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TikTok Shop Services

Why Creator + Affiliate Management Matters on TikTok

TikTok's algorithm is designed to amplify content that earns engagement—and creator content consistently outperforms brand content because it's built for how real audiences interact with the platform. When creators promote products within their natural content style, their audiences respond. That's not incidental. It's how TikTok commerce is designed to work.

TikTok's affiliate marketplace makes it possible for brands to build large networks of creators who promote products on a performance basis. But managing that network effectively is more complex than it appears. Creator quality varies enormously. Campaign coordination requires clear communication. Performance needs to be tracked at the creator level to understand what's actually working.

Brands that invest in building a well-managed creator and affiliate program gain a distribution network that operates around the clock—generating product discovery, social proof, and sales continuously without requiring the brand to produce all the content itself.

TikTok Shop Services

What We Deliver

At Medaltus, creator and affiliate management is handled as a structured program—not a series of one-off partnerships. Our team builds and runs the operational infrastructure that transforms individual creator relationships into a scalable, performance-driven sales channel for your brand on TikTok.

Performance Tracking and Optimization

Creator and affiliate performance is tracked at the individual level—monitoring content output, engagement rates, click-throughs, and attributed sales to identify top performers and optimize the program.

Campaign Briefing and Coordination

We develop clear creative briefs and campaign guidelines that give creators the context and direction they need to produce effective content while maintaining their authentic voice.

Creator Outreach and Recruitment

Our team handles direct outreach and recruitment—communicating your brand's value proposition to creators and converting interest into active affiliate partnerships.

Affiliate Program Setup and Management

We build and manage your TikTok affiliate program within TikTok's creator marketplace—structuring commission frameworks, product access, and performance incentives that attract quality creators and drive results.

Creator Identification and Vetting

We identify TikTok creators whose audience, content style, and category alignment make them strong partners for your brand—going beyond follower count to evaluate engagement quality and commercial fit.

TikTok Shop Services

Our Process

Our creator and affiliate management process is designed to build a program that compounds over time—starting with the right creators, establishing the right infrastructure, and continuously optimizing performance so the network grows stronger as your TikTok presence scales.

1.

Brand and Category Assessment

We begin by reviewing your brand, product catalog, and target audience to define the creator profile and affiliate program structure most likely to drive results on TikTok.

2.

Creator Research and Identification

Our team researches TikTok's creator landscape within your category, building a target list of creators whose audience and content style align with your brand.

3.

Program Setup

We configure your affiliate program within TikTok's creator marketplace—setting up commission structures, product catalogs, and access frameworks that make it easy for creators to participate and promote.

4.

Outreach and Recruitment

We execute outreach to target creators, managing communication and onboarding to build an active affiliate network.

5.

Campaign Coordination

Active creator partnerships are supported with briefings, creative direction, and coordination to maintain consistent content output.

6.

Tracking and Optimization

Performance data is reviewed at the creator level to identify what's working, reallocate effort toward top performers, and continuously strengthen the program.

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Ready to Grow Your Brand?

We’ll reach out shortly to learn more about your brand and discuss how we can support your growth.
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